Great Marketers

What distinguishes a great marketer is his ability to grow a business.

Moving ever closer towards the “market of one”

Niche is the new mass-market… otherwise known as the Long Tail.

A great way to take advantage of this is to enable your customers to customise your product or service easily to their wants.

The Secret to great marketing

I went to watch the Secret tonight with my friend CC.

The secret is: The Law of Attraction 

The Law of Attraction simply says that you attract into your life whatever you think about.  Your dominant thoughts will find a way to manifest.

Ok, so analysing this from the perspective of a spiritual marketer:

From the Marketer’s perspective, obviously we should keep focussed on the end result: what is it that we want the outcome of our campaign to be. Don’t worry about the “How”, just see the vision faithfully in your minds’ eye.

Then the other approach is to ensure that your product or service enters into the consciousness of your target market. What the think about constantly they will manifest into their reality.

On a personal note, I’d like to state that in marketing myself this principle holds true – the more popular I become, and the more people that hear about my name, the more I enter their daily thoughts, the more they attract me into their lives.  I use my other blog to do this – the marketing term for this is “staying top of mind”.

We need to give the customer something to believe in.

“Knowledge is limited, but imagination encircles the world” – Einstein.